Youth Fed

The Brief.

Youth Fed approached us looking to create an all-new professional and memorable brand image for their charity, to effectively target their wide-spanning market of youth clubs and organisations, individual young people, and corporate donators.

The charity felt that their old branding was dated, and were looking for a new, modern logo to represent the charity’s growth. So, the re-branding process started with a new company logo.

A Consistent, Strong Brand Image

We created a number of logo concepts for Youth Fed, exploring countless images and typography designs with a goal of creating a consistent, strong brand image for the charity to implement across all communication channels.

The new branding needed to be applied to a wide range of materials – helping to maintain and reinforce the new brand for the charity across the board.

The Site.

The charity was keen to offer their online audience a brand new, streamlined website to use; one that encouraged people to communicate and participate with Youth Fed, and help to raise the charity’s profile.

With this brief, we got to work designing and developing a brand new, professional-looking website for Youth Fed. The new website integrated user-friendly navigation and browsing features, including mobile responsive technology to make it possible for people to use the website on whichever device they choose.

We implemented Youth Fed’s new branding on each page, creating an inviting, clean and modern appearance that encouraged users to visit and click around the website.


``For many years Youth Federation have struggled to map out exactly who our audience was for our website and brand. The Fotofire team has enabled us to realise a vision for our communications, with our beneficiaries and our audience at its core. We are very lucky that we were supported through a rebrand and website launch by Fotofire and the finished product is seamless. Fotofire have managed to capture our essence and turned it into a brand which really represents what we do.``

Gemma Baxter - Fundraising and Communications Officer