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Wrexham Lager

It Started with a Pic.

Fotofire were approached by Wrexham Lager (Britain's oldest lager brew) to build a social media presence and produce product photography, which would leave mouths watering.

We started in our studio, shooting bottles and pints. We had to make sure that the quality of shot was up to the standard with the market leaders.

A Social Presence.

With the photography nailed, the next task was to build the social media presence and audience.

Wrexham Lager had recently agreed a deal with online supermarket giants - Ocado, we made sure people heard about it! We got in touch with the guys at Ocado, who broadcasted our designs to over 40,000 of their social followers.

Sponsorships.

Wrexham Lager proudly sponsor a number of local sports teams and events. We tapped into these markets, promoting the beer through these channels which opened up the audience massively.

We were tasked to brand and promote the Wrexham Lager Spring Festival which is held at Bangor-on-Dee Race Course. We pushed this heavily through social media, running adverts and competitions, which proved highly successful with a 17% increase in gate receipts from the previous year!

The End Result.

Our campaign with Wrexham Lager proved highly successful, driving traffic of online sales and giving them a louder voice on social media.

Just take a look at the numbers...

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Additional Twitter Followers
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Additional Facebook Likes
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Facebook Post Interactions
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Percent Increase in Footfall at Sponsored Races