The key difference was the people; their knowledge, their personalities and how much they cared about providing the best possible customer service.
Once the ball was well and truly rolling, a review of the current marketing revealed some new opportunities, one of which was the website. Fotofire carried out a website review and helped to put together an online strategy to help transform the existing website, which was a little dated and confused, into a modern and improved customer-centric experience. Through dedicated UX workshops we established the sitemap, wireframes and user journeys.
The decision was taken to put the emphasis on the services, rather than the company, as this was primarily what the customers were interested in. The success, experience and heritage we’re important but secondary to this. The result is an elegant website that will outperform its predecessor. Why? It resonates with users and delivers information with ease.
Our Secondary Approach
To achieve this, we created staff profiles and applied them to the service pages and case studies they were involved with. This allowed site visitors to gain an understanding of the people behind the services and how important customer satisfaction is to Pescado.
Pescado are now owners of a bright and engaging website that responds well to different devices, showcases their range of case studies across different industries and utilises video and imagery to reflect the personality of their business alongside their range of services.
The result was a tightly integrated website with a seamless integration of the people behind Pescado and the solutions they provide.
The new branding reflects the Pescado approach and values; innovative, open, not corporate, not standard. This helps them stand out from other companies which provide IT and Telecom solutions, whose branding seems to follow the trend of highly professional, but impersonal, sites.
Amanda Williams - Marketing Manager
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