The Challenge.

When we were approached by one of the fastest growing action camera companies in the world, we had little hesitation to get involved!

Their website wasn't intuitive or user friendly and ran extremely slow, which was resulting in lost sales.

We were tasked with creating a more visually pleasing and speedier site which would compete with the market leaders, as well as bringing their marketing communications in-line with the new designs.

Bulls Eye.

The first port of call was, our in-house photography studio! We were targeting a winter market, so we experimented with ice and snow. Once we'd got the perfect shots, we headed back to the screen to create some awesome edits.

With the new photography and style in place, we created a full page advert for the January edition of the Red Bulletin magazine, which is distributed throughout the UK.

Lights, camera... Action.

Olfi was launched at the start of 2016 and by the end of the year, they were recognised as one of the best value cameras on the market. They needed a website that reflected the cameras quality.

The site needed to be e-commerce and to cope with the huge number of daily visitors. The current site was extremely sluggish and was resulting in lost sales. With all this in mind, we took to creating a brand new responsive, fast and visually impressive website which in the first month, increased sales significantly!


``Olfi is growing rapidly. As a result, we needed a new site to keep up with traffic and to really reflect our brand. We commissioned our friends over at Fotofire with the task, and they have done an awesome job. The Olfi website not only looks and feels better, it’s also much, much quicker!``

Sam Proctor - Digital Marketing Manager