12 Wilkinson Business Park,
Clywedog Road South,
Benders Paper Cups
They wanted to simplify the information on the website, which had been translated verbatim from huge coffee-table books full of product specifications, and give their customers only the information they need in order to make a decision on whether to contact them.
To meet all Benders’ requirements we developed a feature-rich responsive website, with easy-access content forms and simplified product information, making sure potential customers now have all the information they need to get in touch.
In order to successfully recreate the real-life experience of using Benders’ paper cups in an online format, we used a combination of lifestyle shots of Benders’ paper cups in use in different locations to facilitate the company’s On-the-Go and At The Workplace marketing channels.
We also took some shots of the team members at Benders to include on the new Team page, to give customers the opportunity to put names to faces and really get to know the people who drive the success of the business.
Our brief was to show the process ‘from tree to cup’ with everything in-between from design, to production to the consumers hand.
We Even Found Time for Some Fun.
``The delivery of Benders Paper Cups website development brief by FotoFire was first class. On time and within the budget are taken as a given, the new website has provided striking imagery and an interpretation of the character and personality of our business and the Team behind it to build a point of difference in our marketplace. It has delivered a ‘living’ part of our business, FotoFire have challenged us through this process, and the on-going Evolve programme will keep the website fresh and keep FotoFire as part of the Benders Paper Cups Team.``