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Weekly Web Roundup

Another week down already? Between optimising our client’s websites, collaborating on new projects and drinking the odd cup of coffee, the team at Fotofire keep their eyes and ears wide open when it comes to the latest technology news. Let me tell you some of our favourite, most recent findings. From webby news and industry accreditations to Coca-Cola and 3D scanners, top your week off with Fotofire’s Weekly Roundup.

A ‘Whoo-Hoo’ at Yahoo!

For the first time in two years Yahoo! have attracted more website visitors than web giant Google.

According to comScore, July saw nearly 197 million individuals visiting Yahoo! It is estimated that Google had a total of 192 million visitors. This total does not include traffic to Yahoo!’s newly acquired blogging platform Tumblr, which ranked as the 28th most popular site with 38 million visitors.

This performance suggests that changes under chief executive Marissa Mayer, who was recruited from Google, are beginning to resonate with online users. Mayer has redesigned the Yahoo! home page, as well as its email service and weather report.

However, comScore’s data only paints a partial picture. The totals do not include visits from mobile devices, which accounts for a significant amount of Google traffic.

A Job Well Done

Last weekend Steve Jobs was posthumously awarded a Disney Legends Award at Disney’s D23 Expo.

The Disney Legend award is given to individuals who make significant contributions to the Walt Disney Company. Jobs was given the honour for his role in building Pixar into an animation powerhouse, which he later sold to Disney.

Jobs’ award was accepted by Pixar co-founder John Lasseter, who gave an emotional speech about the man’s immense value in the then-fledgling company.

You can check out the speech on YouTube by clicking on this link:

Coca-Cola Fans Refreshed

Coca-Cola Israel is launching its new mini bottle by offering its fans 3D printed miniatures of themselves. Competition winners were invited to the Coca-Cola factory where they had a tour, a coke, and a pose.

‘We created 3D printed mini figurines of our consumers - their own little doll, which looks exactly like them, only in mini. Using the latest in 360° scanning and 3D printing technologies, we built a 3D printing lab inside Coca-Cola's main factory in Israel. Our 360° scanner was able to scan a human figure within a few minutes. We transformed the photographic images into a 3D model and high-resolution 3D printers were then used to bring the digital model back to life as perfect mini-me figures made of color sandstone. At the end of the day we gave them a special little gift but also a personal experience they will remember forever.’

This marketing campaign comes just as a new desktop 3D scanner goes on sale in the UK. The MakerBot Digitizer, which costs £900, will be shipped to the first buyers in October.

The machine is designed to allow the replication of objects without the user having to learn any 3D modeling software or have any other special expertise. It works by pointing several lasers at an object and detecting contours in the surface. These scans can then be uploaded to Thingiverse, a website where 3D designs can be shared.

‘The MakerBot is for early adopters, experimenters, and visionaries who want to be pioneers in Desktop 3D Scanning,’ the company says.

Emerging technologies like the MakerBot will obviously have an impact on the world of 3D printing. A relatively small device that allows you to make 3D designs of almost anything, and then send them off to be printed could have many useful applications. Before this can become a viable reality, we much first make sure we know what we are doing with the printing side of things. Many companies now offer 3D printing, however home printing has still got a long way to go.

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