Title Tags: Get Them Right

Title tags are often considered one of the most important on-page SEO elements (the most important being overall content), and appear in browsers, search engine results pages, and other websites. Get them right or face the consequesnces of being knocked off your Google top spot.

The title element of a web page is meant to be an accurate and concise description of a page's content. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.

Title tags are critical to both user experience and search engine optimisation. When you use keywords in the title tag, search engines will highlight them in the search results if a user performs a query including those keywords. This gives the user greater visibility, and generally means you'll get a higher click-through rate.

Many external websites—especially social media sites—will use the title tag of a web page as its link anchor text. Title tags also provide a title for pages when they are added to favorites.


Want to know the optimal format for writing title tags? Follow this example:

Primary Keyword – Secondary Keyword | Brand/Company Name



-Be mindful of length. Google typically displays the first 50-60 characters of a title tag.

-Place important keywords close to the front of a title tag

-When I crawl a site, one of the most common problems I see is that too many pages use the same title tag. This isn’t a good thing; tags need to be unique.

-Leave out words that would make your title tag read like a sentence. (e.g., and, if, but, then, etc.)


Fotofire customers can edit the title tags of pages in our WMS by following these steps:

  1. Login with your username and password
  2. Choose ‘Content’ from the top navigation bar
  3. Hover your mouse over a page and choose ‘Edit’
  4. Scroll down past the WYSIWYG editor and click ‘Advanced Details (edit)’
  5. In this window you can edit some important page elements including the browser title.


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