Supporting business success for an award-winning IT and Telecoms brand. Pescado approached Fotofire to assist them with their branding and digital presence.
Their old branding and website, whilst rich in interesting content was outdated in many areas. Feedback concluded that users felt the site was difficult to navigate, outdated in its look, and didn’t represent the bright, vibrant personality of the teams at Pescado and the high quality services delivered. The key difference was the people; their knowledge, their personalities and how much they cared about providing the best possible customer service.
Working as advisors to the major stakeholders and Senior Marketing Manager, we helped to uncover the essence of the business. Our team started with in-depth meetings and discovery workshops to rediscover who Pescado were and what made them so special to their loyal customers. This became the blueprint and catalyst for a refresh of their brand values, products and services, website and marketing collaterall.
Once the ball was well and truly rolling, a review of the current marketing revealed some new opportunities, one of which was the website. Fotofire carried out a website review and helped to put together an online strategy to help transform the existing website, which was a little dated and confused, into a modern and improved customer-centric experience. Through dedicated UX workshops we established the sitemap, wireframes and user journeys.
The decision was taken to put the emphasis on the services, rather than the company, as this was primarily what the customers were interested in. The success, experience and heritage we’re important but secondary to this. The result is an elegant website that will outperform its predecessor. Why? It resonates with users and delivers information with ease.
Our Secondary Approach
Our secondary approach was to make sure that Pescado’s people were featured throughout the site and to showcase just what an impact they have on the company. While the services they provide can be found elsewhere, the quality of the service that Pescado provide is unique and comes directly from the people.
To achieve this, we created staff profiles and applied them to the service pages and case studies they were involved with. This allowed site visitors to gain an understanding of the people behind the services and how important customer satisfaction is to Pescado.
Since early 2018 we have worked with Pescado to improve the performance of their print and digital marketing, which included creating a new website, brand guidelines, marketing collateral and overhauling the graphical representation of the business throughout their social media profiles.
Pescado are now owners of a bright and engaging website that responds well to different devices, showcases their range of case studies across different industries and utilises video and imagery to reflect the personality of their business alongside their range of services. The result was a tightly integrated website with a seamless integration of the people behind Pescado and the solutions they provide.
The new branding reflects the Pescado approach and values; innovative, open, not corporate, not standard. This helps them stand out from other companies which provide IT and Telecom solutions, whose branding seems to follow the trend of highly professional, but impersonal, sites.
Marketing Manager at
“I have been really impressed with the design and creative services we have received so far from Fotofire. Pescado now have the design, look and feel to match the excellent service we deliver to our customers. Every challenge we have set Fotofire has been thoroughly researched and delivered to the highest of standards. I am excited to see what else we can achieve together.”