Over the last ten years, Icertech has grown to be one of the leading players in the chilled packaging market and felt that a rebrand would portray this and provide their customers with a fresh, easy-to-use website to buy their products from.
Out with the Old
Icertech needed a new brand for the company but also for their main product – Easi-Chill, these brands were to be launched on all new packaging as well as all marketing materials.
Icertech provide products for some huge brands including Hello Fresh and Muscle Foods, so their image needed to fall in-line with the brands that they supply.
Print materials also needed an overhaul, with packaging guides, performance summaries and business stationery also getting the Fotofire treatment.
The new site offers in depth details of Icertech’s products and evidence of their performance, testimonials from numerous happy customers, and an online shop to make it simple for people to get hold of their products easily, as well as many other useful features.
With everything getting a fresh rebirth, the site required new product photography. Icertech brought boxes, coolants and a whole lot of dry ice down to the Fotofire HQ which we shot in our in-house photo studio.
The photography was a mix of static product shots and shots of exactly how the products are used with food and drink.
Sales and Administration Co-ordinator at
“Fotofire are great to work with. We have been really pleased with the quality of work produced, and our new website has received so much positive feedback. With the help of Fotofire we identified our key target market and worked with them to identify new ways in which to communicate with our customers. Alex arranged a press release for us to coincide with a mailshot which she had also organised. The result from the mailshot exceeded our expectations; generating new enquiries and increasing followers on Twitter.”