FIRST IMPRESSIONS COUNT
Our process can inspire action, and drive growth.
Media planning as a whole is all about finding the right platforms to advertise a brand or product, and then deciding and devising strategy that determines when and how often messages will be shared. These platforms can include newspapers, magazines, websites, TV & radio stations and even outdoor placement and POS. The goal? To reach the right audience at the right time, with the right message, within the right budget!
When creating a media plan the idea is to reach as many people as possible within the target audience and within designated budget. Multiple advertising platforms will be investigated and reviewed and only the best suited will be approached for more information. We have a collection of media contacts across many industries and aim to use these to your advantage. However if there is a contact we do not currently hold, our friendly and confident media team will reach out and make introductions. Following the investigation a media plan will be produced that will run along side and compliment your marketing plan.
What we do
We will use our extensive (and persuasive) negotiation skills to ensure you get the best deal possible that suits you and your business. Your media choices will also be cohesive and on brand, with a pre-determined goal. Budget will be used wisely to ensure the best coverage for your money. You may want to consider our copywriting and design services to accompany your media planning and buying strategy.
All aspects of your media planning and buying procedures can be managed.
- Exploring traditional media
- Exploring online media
- Reviewing ABC demographic
- Deadline management
- Placement reviews
Dont just take our word for it…
“It was hard for us to juggle conversations with editors and our fast-paced business at the same time and so we were missing out on many relevant features within our industry. Fotofire created a rolling media diary that includes all upcoming relevant opportunities and will ensure we have content ready for deadline.. Fantastic”
Looking for some proof in the pudding?
We don’t usually like to make a song and dance about something, but here’s a small collection of some of our work worth blowing our trumpet for.