My job involves a lot of writing, so for today’s blog I thought I’d share a few top tips on how to get the most from your press releases:
What is a Press Release?
A press release is a way of communicating with journalists. If your piece is written well it will tell them what the story is at a glance. The easier you make their job, the more likely they will be to cover your story. Journalists get sent heaps of press releases every day so you need to make sure yours stands out.
Why should you write a Press Release?
- You’ve got news to spread!
- You want to reach other markets quickly and inexpensively.
- You want to improve SEO.
- You want media attention.
How to write a Press Release?
The most important thing about a press release is its content (remember, ‘Content is King’). What you are writing about has to be of interest to the journalist or they won’t bother to cover it.
First and foremost your release has to be newsworthy. Make sure the first 10 words of your release are effective, as they are the most important- think about it, would you carry on reading something if the first few sentences were boring or badly written? You need to talk about what’s happening now or what’s about to happen- stories that have already taken place will not get as much attention as they offer little value.
Journalists always appreciate having a contact name and direct number at the bottom of the press release to call in case they have further questions.
Before you send your press release, read it rhough and make sure it sounds correct. It is easy to make mistakes when writing press releases, so make sure everything has been double checked. Simple errors will not impress the publication you're trying to get in with.
- Quirky, unusual or unexpected events & activities are newsworthy.
- Think about the pictures you will send along with your release.
- Avoid excessive use of adjectives and jargon.
- Provide as much contact information as possible.
- To add a human touch make sure you use quotations.
- Remember the 5 W’s- What, Where, When, Who and Why.