For years, Google has been actively seeking ways to encourage business owners to implement SSL certificates to their website. SSL allows websites to be accessed over HTTPS, which encrypts information sent between the visitor and a web server.
Well the warnings are over, Google are due to release an update to the popular Google Chrome web browser this month that will penalise websites without an SSL certificate.
This month, Chrome version 62 will be released, and websites with any kind of text input will require an SSL certificate. For example if your users fill in a form, search bar, login panels etc on your website without a secure connection via an SSL certificate they will get a “Not Secure” warning in the address bar. This means that any visitors viewing your website in Chrome could seriously damage your site’s conversion rates, as the warning will deter them from using your website and most importantly making an enquiry.