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Fotofire - The Rebrand

A Baptism of Fire.

In early 2016, Fotofire became the client… of Fotofire. We decided to practice what we preach and update our image to reflect the work that we do.

The first step was to redesign a brand that had been established for over 15 years.

There's no smoke without fire.

The branding process started by sketching out countless fonts and flames. Once a clear idea was defined we went from paper to screen. When the font was digitised, it went though several processes before the final version was achieved.

Like most of our clients that go through a rebrand, we wanted something from our previous branding to remain. We chose elements from the flame, we downscaled, simplified and rotated until we had something that matched the new font hand in hand.

A Baptism of Fire.

In early 2016, Fotofire became the client… of Fotofire. We decided to practice what we preach and update our image to reflect the work that we do.

The first step was to redesign a brand that had been established for over 15 years.

A working partnership.

To coincide with the launch of the new Fotofire branding, we now proudly sponsor local Rugby League team – North Wales Crusaders. Where our new logo sits nicely upon the players shirts.

Blowing our trumpet

“We’re so proud with the outcome of the branding, we really feel that it can push us to the next level in the creative industry. I was slightly hesitant to move away from a brand that had defined us for more than 15 years, but so glad that we did now! We’re now looking to continue the growth of the company with more clients and new faces to grow our team.”

Phil Jackson - Managing Director