The branding process started by sketching out countless fonts and flames. Once a clear idea was defined we went from paper to screen. When the font was digitised, it went though several processes before the final version was achieved.
Like most of our clients that go through a rebrand, we wanted something from our previous branding to remain. We chose elements from the flame, we downscaled, simplified and rotated until we had something that matched the new font hand in hand.