When it comes to business cards you have to understand what their purpose is. Business cards are essentially designed for people to contact you. No matter how fancy the design, or how striking your logo, if the receiver cannot contact you due to illegible text or a cluttered design you may risk them not contacting you at all!
So, what makes a business card effective? Is it the originality of the design? Legibility? Simplicity? Perhaps it is how your business card encourages a recipient to contact you?
First and foremost, your card must show your contact details clearly. That’s your top priority. It’s a no brainer, but you’d be surprised how many cards hide contact information behind over-indulgent colour palettes and illegible type. A clean and uncluttered design shows that you care about appearance and immediately portrays professionalism, but who cares what cool tricks your business cards do if there’s difficulty acquiring your contact info.
There are a few things to consider when it comes to contact details on business cards. Your company name and email may not always be enough. I’m not saying to include your D.O.B and blood type, but it’s definitely worth including these essentials: company, name, telephone number, email, website. However I would try to avoid using your card as a mini advert, the more cluttered a business card the less impact it will have.
It can be tempting to save money by only printing on one side of your business card, however it is definitely worth the extra money to complete the design on both sides. This allows room for a good-sized logo.
The size of your business card is very important. Most people keep business cards in holders and wallets. If your cards do not fit into either of these then it is unlikely to be kept.
Quality & Design
I would highly recommend having your card printed on good quality card. You can never be sure of the mileage of your card and how many people might see it, there’s nothing worse than a dog eared card- what impression would that send out?
The best cards spark conversation. Business cards made from unorthodox materials like plastic and metal are sure to get people talking. But there are also loads of ways to make your paper card stand out. Most printing companies can enhance your design with rounded corners, weighted paper, classy textures, and letterpress text can give your cards a bit of depth.
It is extremely important that your business cards make the right impression. An unusual card may be memorable, but if it doesn’t match your brand it could do more harm than good. Every element of your design should compliment the image you want your company to project.
Final tip: Consistency is key. Try to avoid varying designs among employees within your company. Consistency helps a brand to resonate so make sure all your outgoing documents match up; this includes your letterheads and digital email signature.
There are a lot of decisions to make when designing a business card, and it can all take a bit of time and research- a daunting task! Luckily Fotofire’s Leah and Kirsten are design devils, and would love to help to get you on track. Get in touch with Fotofire today for a chat about business cards, logos, design and branding!