650 Million Websites... Does Yours Stand Out?

There are hundreds of millions of websites on the Internet- all competing for search rankings and viewership. But too many of them look the same!

If you want your customers to keep coming back, your site needs to stand out from the crowd. Read on to discover some of Fotofire’s design tips!

A website’s design is meant to convince a reader to dig deeper into the site. A well laid out site uses readable typography and colours that don’t induce headaches. The navigation within a website should be simple, with your most important information most easily accessible.

Many sites don’t consider who their audience is and what their needs are. Take some time to come up with a strategy that outlines who you want to target, what their interests and needs are, and how you differ from your competitors.

Everything on your website must benefit your audience. If you can execute this step, you’re more likely to achieve that coveted place in your audience’s bookmarks bar.

Kirsten is Fotofire’s graphic designer. She loves designing websites and always leaves our clients extremely happy with her amazing concepts! Check out some of Kirsten’s top tips:

1) Use beautiful typography to summarise a website. This grabs attention and helps your audience understand what to expect from your site.

2) Use colours to separate content. This helps users differentiate between the importance of different elements of your site’s content.

3) Keep it simple. You may ask yourself why anyone would want a simple website design if their aim is to grab attention. Simple, clean designs make it easy for users to figure out what they are looking at. Clear content separation makes a website easier on the eyes!

4) Images are very powerful. They create feelings and change moods, and are strong enough to cause action!

Making a website stand out is all about meeting customer needs through thoughtful design. If you are interested in having a new website or feel like your existing website is stuck in the past, don’t hesitate to give one of the Fotofire team a call- they’d love to hear from you!

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