2013's Top Trends

Google has recently revealed 2013’s top searches by Internet users in the UK.

Shopping sites such as eBay, Amazon and Argos proved popular, all making an appearance in the top 10. News sites BBC News and the Daily Mail also made it on to the list.

The "most searched-for" terms are based on the number of times the relevant words are typed into Google's search engine.

Google’s Top UK Search Terms

  1. Facebook
  2. YouTube
  3. Google
  4. Hotmail
  5. eBay
  6. BBC News
  7. Amazon
  8. Daily Mail
  9. Argos
  10. Yahoo

Google also unveiled its "top trending" search terms for 2013. These are search entries that have seen the largest increase in traffic compared with last year. Many of the entries on the list reflected major news events of the past 12 months.

The death of the Fast and the Furious film star Paul Walker was at the top of the list. Both Nelson Mandela and former PM Margaret Thatcher who died this year also feature in the top 10.

"Celebrities always get a lot of interest and the passing of well-known figures makes people want to learn more about them," said Google's communications manager Claudine Beaumont.

The iPhone 5S and Microsoft's Xbox One become the biggest tech trending search terms after their launch.

Google’s Top Worldwide Trending Searches

  1. Nelson Mandela
  2. Paul Walker
  3. iPhone 5s
  4. Cory Monteith
  5. Harlem Shake
  6. Boston Marathon
  7. Royal Baby
  8. Samsung Galaxy S4
  9. Playstation 4
  10. North Korea

Facebook, Twitter and Instagram have also published some of the most talked about people, places and events from their networks. Measured by likes, re-tweets, hash-tags and check-ins, here are some of the web’s 2013 highlights:

A photograph of Justin Bieber with Will Smith was the most popular image on Instagram scooping up 1.5m likes.

News events dominated the most talked about topics on Facebook including the birth of Prince George, and Pope Francis.

On Twitter, One Direction's Niall Horan announcing his 20th birthday was one of the most shared, the site said "behind-the-scenes perspectives and personal updates" from bands are always popular.

The year's top hashtags on Instagram include #friends, #food, #fashion and #selfie, with the most popular being #love.

On Facebook, the most popular UK check-in destination in 2013 was The O2. London was the fourth most geo-tagged city on Instagram, behind New York, Bangkok and Los Angeles.

'North Korea... Who's that?'

If you're thinking that these trends seem a bit superficial, I would agree. Some may say that web users need to get their priorities straight, but amongst the celebrity drivel these lists depict some fairly valuable topics of discussion and debate. My faith in humanity has been slightly restored by trends such as Mandela's death and the Boston marathon beating whats-his-name from 1D letting us know it's his cakeday. But when analysing these results you have to think about who the majority of these web users are- in short, they're young people. Young people who listen to pop music, film themselves dancing, and care about floppy haired vampire heartthrobs. So, take these search results with a pinch of salt- they're the most common searches, not the most important.

Happy Googling.


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