e-shots email system
Targeted and professional E-Mail marketing can be
very rewarding with the potential of generating work from your existing
client base.
Here is an article about e-mail marketing:
No matter what kind of business you're in, success
and profitability start with driving interest in your products and
services. But it doesn't end there. Since it's roughly six to twelve times
less expensive to sell to an existing customer than it is to acquire a
new one, the value of your existing customers is too compelling to
ignore. You need to keep your customers engaged between sales. And
statistics show that it takes six to seven contacts before you can turn a
prospect into a customer. But all that contact can be expensive and
time consuming, and that's where e-mail marketing becomes a critical
part of any organization's marketing efforts.
E-mail marketing also enables you to proactively
communicate with existing prospects and customers instead of passively
waiting for them to return to your website, visit your store or office,
or call you on the phone.
Easily measure and improve your results
The benefits derived from most types of marketing and
advertising are very difficult to measure. With e-mail marketing,
however, you can easily measure the number of e-mails sent, e-mails
opened, bounce backs, unsubscribes and click-through rates.
You can also tell who opened your e-mail, which links in
your message motivated the most clicks and who clicked on each link. All
of this useful information can help you send highly targeted campaigns
to the individuals most likely to respond to your offer, thus improving
your results going forward.
