With the numerous social networking sites buzzing around, it’s hard to know which one to put your time and effort into. Twitter is certainly one of them.
Twitter really stands out from the rest. It’s quick, to the point, great fun and above all it can be a really clever move in the marketing of your business. In common with other social a networking sites, Twitter is designed to connect people. However, unlike those other sites you can easily generate ‘followers’, and you can also ‘follow’ other people or companies.
Create a whole new network of contacts
A web of business contacts can be created with the touch of a button; your very own specialised community! Now imagine the power that is in your hands to get your message out there… One ‘tweet’ can go to hundreds of people in the blink of an eye…Hopefully you’ll have now guessed that by being able to post whatever you want, you can do some very cost-effective advertising! You can even use twitter as direct marketing by posting offer, promos or competitions or contacting potential customers who have shown an interest in your product.
Alternatively, a short and brief update on what’s happening that day in your office presents you as a fast-paced and successful business in tune with today’s consumer, whilst a more light hearted tweet shows your personal side. And everyone favours a down to earth business person!
Keep an eye on the competition
If posting regular tweets is not for you, then just reading around and observing your competition will help keep you up-to-date on current trends and can help you to move forward with your business. You never know you might learn something new about your sector.Absorbing information on Twitter is more worthwhile than you think! Start by having a look at similar companies in your sector and city. And whilst you’re here, check out our twitter page… @FotofireLtd.
10 Twitter Tips
• Keep posting regularly• Keep tweets relevant and interesting, no one really cares what you had for breakfast!
• Regularly tweet offers and promos, you would be surprised how much interest this can generate.
• Use twitter to market your blog. Directly link it, it’ll entice people to click it!
• Share topical news from respected sites in your sector
• Follow and positively comment on competitors posts
• Update on news in your organization
• Link to website pages
• Think outside the box; tweeting something extraordinary will generate interest on your twitter page.
• And finally, have fun with twitter!
Interested? Call us on 01978 262 819 for a chat about how Twitter can help your business and the other social media and online marketing services we offer.
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