The phrase ‘Google algorithm’ should be very familiar to anyone who has spent any time dealing with search engine optimization (SEO). While many websites spend huge sums of money and countless hours on trying to rank well on Google, most have no idea what an algorithm is, or what it does. At a basic level, if you want your computer to do something, a program must be written. These programs are step-by-step instructions for the computer. An algorithm is the unique process of how you ...

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Pinterest is a great way to magnify the personality behind your brand — it makes your business look approachable and up-to-date with current trends. Before you start the first rule of any social media platform is to consider your audience. In the same way that you wouldn’t run an advert for engine oil on a children’s cartoon channel, you should choose information that users will find personally relevant and interesting. Did you know: Around 80% of the 70 million active Pintere...

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SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords. It is vital that you get your keywords right. Otherwise your SEO campaign is a big, epic fail. The right marketing campaign needs to target the right market. If you already know the right market, you need to know how that market thinks. Get inside your market’s head and adopt your customer’s mindset. When choosing the right keywords, you have to make sure that: The product...

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Title tags are often considered one of the most important on-page SEO elements (the most important being overall content), and appear in browsers, search engine results pages, and other websites. Get them right or face the consequesnces of being knocked off your Google top spot. The title element of a web page is meant to be an accurate and concise description of a page's content. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is a...

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An out-of-office email is something you might assume would be easy to write- you know what its purpose is and what it needs to say. But it can be tricky finding exactly the right words to include. Here’s some help on how to craft the perfect OOO message… Specify dates Sounds obvious, right? Make sure you get these correct or face a deluge of emails while you’re sipping that piña colada. Keep it short Your clients don’t want to hear about what you’ll be g...

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I remember opening my first email account and thinking how much fun it was to send a message to a friend. I felt like I was starring in some cool, futuristic, Matrix-esque movie. Today, email is the dominant form of business communication, exceeding telephone traffic by miles, but do you know how to use it properly? When it comes to email, everyone knows how to press ‘send’, it’s composing the content in the first place where people often fall down. It is amazing to find that ...

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In the quest to help people optimise their tweets, Twitter has introduced a free to use ‘Activity Dashboard’. Similarly to Facebook’s ‘Insights’, the dashboard will give users in-depth knowledge regarding their tweets and followers. The new dashboard offers a range of great features: Shows how many views your tweets have received over the past 4 weeks Ability to track how many retweets, replies, favourites and clicks you have received Comprehensive analytics f...

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There really is no better way to understand how much of an impact being on the first page of Google can have on your business than a good PPC (Pay per click) campaign. Pay per click instantly puts you on the first page of Google for your chosen keywords, and gives you a taste of what it would be like to be there all the time. Here are 5 reasons why you should create and manage a paid search campaign for your business: 1) Speed-to-market –PPC ads can be launched quickly, bringing in targe...

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The ability to capture well composed, high quality imagery is easier to achieve than you might think. Whether using a camera phone, digital SLR, compact cam or Box Brownie, check out our top tips on how to effectively optimise your snaps...   Learn your camera’s features Smartphone cameras are incredibly powerful these days. And software developers are making image-editing apps by the bucket load. Combine the two and you have the perfect recipe for some beautiful, creative snaps. B...

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It’s no secret that a lot of us are publishing a lot about ourselves online. The Web is a deep mine of personal data and you need to be careful about what you share online for your own privacy. When it comes to employment, all hiring managers have to do is a quick Google search of your name to find out whether or not they think you’re up for the job. So, do you really want them stumbling across those Facebook holiday snaps of you and the lads on the Magaluf strip? Over the weekend I...

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