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Marketing & SEO
11th Dec 2015
In the studio with...Sidoli
Life at Fotofire has never been so sweet, literally. We have recently been working with Sidoli, a leading manufacturer of cakes and dessert...
27th Nov 2015
Black Friday Madness
That time of the year is upon us, a day of pre-Christmas craziness for the retail industry which now takes the title of the busiest shopping...
13th Nov 2015
Live from FotoFire HQ...
The Pedal for Pudsey challenge is underway! We’re 3 hours in and making great time. We’ve currently knocked off 107 miles ...
9th Nov 2015
FotoFire's Pedal for Pudsey
Children in Need will soon be upon us, 13th November to be precise, and we’ve decided that this year Fotofire will do our bit and trad...
3rd Oct 2015
Make the most of your autumn, before winter sets in.
There is no denying autumn is here. The fresh greens have faded away just like our holiday suntans, we swap our summer wardrobe for our wool...
5th Aug 2015
Is your mind set on Red, Amber or Green when your marketing is concerned?
Today we celebrate the 101st anniversary of the electric traffic light, brought to my attention by today’s fabulous Google Doodle.The ...
9th Jun 2015
Marketing in colour: what is "colour psychology"?
How many times have you heard yellow described as a “happy colour,” or one that’s great for giving your audience an inst...
20th May 2015
4 rules for updating your brand
Looking to revamp your company branding to help your business branch out into new markets? Want to appeal to a more modern customer base, a...
21st Apr 2015
Mobilegeddon is here! Are you ready?
The not-so-affectionately coined day of reckoning, “mobilegeddon,” has finally arrived today, which sees mobile-friendliness bec...
9th Apr 2015
What does Hummingbird mean for content marketers?
The relationship between Google and content marketers is one that has been in a constant state of flux over the last several years. M...
10th Oct 2014
Target an Audience
Focussing solely on a company and its brand, rather than it’s customers, is a mistake made by a lot of businesses when promoting produ...
12th Sep 2014
The phrase ‘Google algorithm’ should be very familiar to anyone who has spent any time dealing with search engine optimization (...
29th Aug 2014
Pin Down Your Pinterest Audience
Pinterest is a great way to magnify the personality behind your brand — it makes your business look approachable and up-to-date with c...
26th Aug 2014
SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords. It is vital that you get your k...
11th Aug 2014
Title Tags: Get Them Right
Title tags are often considered one of the most important on-page SEO elements (the most important being overall content), and appear in bro...
14th Jul 2014
Optimise your tweets
In the quest to help people optimise their tweets, Twitter has introduced a free to use ‘Activity Dashboard’. Similarly to Faceb...