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Regal Tweets

Published by at 02:31pm on 24th Oct 2014. Last modified at 02:31pm on 24th Oct 2014
Regal Tweets

The Queen sent her very first tweet this week heralding the launch of a major new exhibition at London's Science Museum.   "It is a pleasure to open the Information Age exhibition today at the ...

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Target an Audience

Published by at 12:29pm on 10th Oct 2014. Last modified at 12:29pm on 10th Oct 2014

Focussing solely on a company and its brand, rather than it’s customers, is a mistake made by a lot of businesses when promoting products and services. Your audience is the foundation of your marketing strategy and must be treated with care. Considering the following questions will hep you f...

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The Rise of eBooks

Published by at 03:55pm on 26th Sep 2014. Last modified at 03:55pm on 26th Sep 2014
The Rise of eBooks

In a recent report, PricewaterhouseCoopers has suggested that by 2018 the sale of printed books will be outstripped by e-books. According to PwC, the consumer e-book market will increase in value fro...

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Connect & Comment

Published by at 10:19am on 22nd Sep 2014. Last modified at 10:19am on 22nd Sep 2014

Close your eyes, nip back to the 30’s and imagine your grandmother having a good ol’ chinwag over the fence with a neighbour. That’s how news and gossip spread back then; it was how people interacted. That is what social media is now. We're having the same conversations but the dif...

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Preparing for holidays

Published by at 11:36am on 19th Sep 2014. Last modified at 11:36am on 19th Sep 2014

The holiday season is almost always the most profitable time of year for online businesses. Not only does the last quarter see an increase of the number of orders but the average order sizes also tend to be bigger. In fact, some online retailers make up to 40% of their yearly revenue in the last qu...

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Google's Algorithms

Published by at 12:43pm on 12th Sep 2014. Last modified at 12:43pm on 12th Sep 2014
Google's Algorithms

The phrase ‘Google algorithm’ should be very familiar to anyone who has spent any time dealing with search engine optimization (SEO). While many websites spend huge sums of money and count...

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Pin Down Your Pinterest Audience

Published by at 01:09pm on 29th Aug 2014. Last modified at 01:10pm on 29th Aug 2014
Pin Down Your Pinterest Audience

Pinterest is a great way to magnify the personality behind your brand — it makes your business look approachable and up-to-date with current trends. Before you start the first rule of any socia...

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Unlocking Keywords

Published by at 04:52pm on 26th Aug 2014. Last modified at 04:52pm on 26th Aug 2014
Unlocking Keywords

SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords. It is vital that you get your keywords right. Otherwise your SEO campaign is a big, epic fa...

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Title Tags: Get Them Right

Published by at 10:31am on 11th Aug 2014. Last modified at 12:26pm on 11th Aug 2014
Title Tags: Get Them Right

Title tags are often considered one of the most important on-page SEO elements (the most important being overall content), and appear in browsers, search engine results pages, and other websites. Get ...

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Out of office emails

Published by at 11:22am on 4th Aug 2014. Last modified at 11:22am on 4th Aug 2014
Out of office emails

An out-of-office email is something you might assume would be easy to write- you know what its purpose is and what it needs to say. But it can be tricky finding exactly the right words to include. Her...

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