Blog

Last week I introduced you to the new Twitter design. In this week’s blog I thought I’d fill y’all in on what else has been happening in the world of social media, marketing, and tech.   LinkedIn Launch New Groups Page LInkedIn are encouraging us to get back into Groups and connect with ‘like-minded professionals’ through common interests and industries with a new landing page for Groups. Simply click ‘Interests’ in the LInkedIn menu and select &...

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Twitter’s profile pages are undergoing a fundamental redesign. This week the Twitter blog has announced the changes will be available immediately for a select few existing users and all new users, but will be rolled out to the rest of us in the coming weeks. The blog highlights Twitter’s new features, which include a number of ways new ways to interact with tweets. Visuals have been growing increasingly important for Twitter, and the redesign highlights this by pushing them even fu...

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Social media and digital communications giant Facebook has recently announced it will purchase virtual reality technology company Oculus VR. News of the $2bn acquisition began trending on Twitter almost immediately with concerns over Facebook’s intentions for the gaming technology. Formed by 21-year-old Palmer Luckey, Oculus VR hit the headlines in 2012 when the company raised over $2m to manufacture its Oculus Rift VR headset on the crowd-funding website Kickstarter. It is this technolog...

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In 2006 four friends developed a system that enabled them to chat between themselves through 140-character updates. Fast-forward to 2014 and Twitter has become a must-use site for millions of people around the world, including the likes of Obama, Lady Gaga, Stephen Fry, Cristiano Ronaldo, the Pope, and Fotofire Ltd. To mark Twitter’s 8th birthday, tweeters and twits everywhere have been using a nifty little tool to look back at their first ever tweet- simply by typing a user’s twit...

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You probably know a lot about who buys from you: their gender, geographic location, marital status etc. These data points make up the demographics of your customer personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to really understand your buyer. What’s their lifestyle like? What are their daily habits? What are their hobbies? What kind of values and opinions do they have? The answers to these questions a...

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Google’s WI-FI dongle for streaming music, video and games to television sets is expected to be available from tomorrow (19/3/14) in the UK. Google’s ‘Chromecast’ plugs directly into a TV’s HDMI port and acts as a receiver for media sent from Andoid and Apple Smartphones, tablets and computers via the Chrome browser. Chromecast is expected to cost around £30 and will be sold by traditional tech retailers as well as via the Google Play Store. It is predicted ...

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Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. On February 27, 2013, Instagram announced 100 million active users, only two-and-a-half years after the launch of the app. As of September 9, 2013, the company has announced a total of more than 150 million monthly active users. ...

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Back in the early days, Fotofire’s creative direction pointed towards creating high quality imagery for small and large businesses connected with game shooting (hence the name!). However, 13 years on, quite a few things have changed… We now have the facilities to capture your photography in-house! After expanding into web development, graphic design, content writing and marketing, Fotofire Ltd has returned to its roots by installing a 1000 sq ft digital photography studio. Kitte...

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If you’re reading this, you’re making use of two technologies that today are so fundamental to our super-charged, constantly-connected lives that you probably only notice them when you’re not able to use them for some reason. I’m talking about the Internet and the World Wide Web. In this article I will be looking at the differences between the Internet and the web, the history of the technology, and what the future holds for online communication. So, make yourself comfor...

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My job involves a lot of writing, so for today’s blog I thought I’d share a few top tips on how to get the most from your press releases:   What is a Press Release? A press release is a way of communicating with journalists. If your piece is written well it will tell them what the story is at a glance. The easier you make their job, the more likely they will be to cover your story. Journalists get sent heaps of press releases every day so you need to make sure yours stands ou...

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