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Marketing & SEO
5th Aug 2015
Is your mind set on Red, Amber or Green when your marketing is concerned?
Today we celebrate the 101st anniversary of the electric traffic light, brought to my attention by today’s fabulous Google Doodle.The ...
9th Jun 2015
Marketing in colour: what is "colour psychology"?
How many times have you heard yellow described as a “happy colour,” or one that’s great for giving your audience an inst...
20th May 2015
4 rules for updating your brand
Looking to revamp your company branding to help your business branch out into new markets? Want to appeal to a more modern customer base, a...
21st Apr 2015
Mobilegeddon is here! Are you ready?
The not-so-affectionately coined day of reckoning, “mobilegeddon,” has finally arrived today, which sees mobile-friendliness bec...
9th Apr 2015
What does Hummingbird mean for content marketers?
The relationship between Google and content marketers is one that has been in a constant state of flux over the last several years. M...
10th Oct 2014
Target an Audience
Focussing solely on a company and its brand, rather than it’s customers, is a mistake made by a lot of businesses when promoting produ...
12th Sep 2014
The phrase ‘Google algorithm’ should be very familiar to anyone who has spent any time dealing with search engine optimization (...
29th Aug 2014
Pin Down Your Pinterest Audience
Pinterest is a great way to magnify the personality behind your brand — it makes your business look approachable and up-to-date with c...
26th Aug 2014
SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords. It is vital that you get your k...
11th Aug 2014
Title Tags: Get Them Right
Title tags are often considered one of the most important on-page SEO elements (the most important being overall content), and appear in bro...
14th Jul 2014
Optimise your tweets
In the quest to help people optimise their tweets, Twitter has introduced a free to use ‘Activity Dashboard’. Similarly to Faceb...
30th Jun 2014
Take Better Photos
The ability to capture well composed, high quality imagery is easier to achieve than you might think. Whether using a camera phone, digital ...
16th Jun 2014
Driving Change: Sport & Charity
Last week Andy Kaye, our Account Manager, took part in a golfing event organised by M&S Bank. Held at Formby Hall Golf Resort, Southpor...
20th Mar 2014
Psychographics: The Details
You probably know a lot about who buys from you: their gender, geographic location, marital status etc. These data points make up the demogr...
14th Mar 2014
Stand Out on Instagram
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply ...
14th Mar 2014
Back in the early days, Fotofire’s creative direction pointed towards creating high quality imagery for small and large businesses c...