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Marketing & SEO
9th Apr 2015
What does Hummingbird mean for content marketers?
The relationship between Google and content marketers is one that has been in a constant state of flux over the last several years. Mostly,...
10th Oct 2014
Target an Audience
Focussing solely on a company and its brand, rather than it’s customers, is a mistake made by a lot of businesses when promoting produ...
12th Sep 2014
The phrase ‘Google algorithm’ should be very familiar to anyone who has spent any time dealing with search engine optimization (...
29th Aug 2014
Pin Down Your Pinterest Audience
Pinterest is a great way to magnify the personality behind your brand — it makes your business look approachable and up-to-date with c...
26th Aug 2014
SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords. It is vital that you get your k...
11th Aug 2014
Title Tags: Get Them Right
Title tags are often considered one of the most important on-page SEO elements (the most important being overall content), and appear in bro...
14th Jul 2014
Optimise your tweets
In the quest to help people optimise their tweets, Twitter has introduced a free to use ‘Activity Dashboard’. Similarly to Faceb...
30th Jun 2014
Take Better Photos
The ability to capture well composed, high quality imagery is easier to achieve than you might think. Whether using a camera phone, digital ...
16th Jun 2014
Driving Change: Sport & Charity
Last week Andy Kaye, our Account Manager, took part in a golfing event organised by M&S Bank. Held at Formby Hall Golf Resort, Southpor...
20th Mar 2014
Psychographics: The Details
You probably know a lot about who buys from you: their gender, geographic location, marital status etc. These data points make up the demogr...
14th Mar 2014
Stand Out on Instagram
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply ...
14th Mar 2014
Back in the early days, Fotofire’s creative direction pointed towards creating high quality imagery for small and large businesses c...
13th Mar 2014
How to Write a Press Release
My job involves a lot of writing, so for today’s blog I thought I’d share a few top tips on how to get the most from your press ...
6th Mar 2014
Tips for Great Copy
Be it your website copy, the text on your printed marketing materials, or your direct mail solution- good copywriting should create exciteme...
4th Mar 2014
Local Media: Be Heard
Using local media to build your business profile and attract nearby customers can be highly worthwhile. Getting your name into the local dom...
27th Feb 2014
Facebook Groups Vs. Pages
Many businesses try to give themselves an online presence. In the myriad of social media platforms it can sometimes be confusing as to which...