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Google's Algorithms

Published by Fotofire at 12:43pm on 12th Sep 2014. Last modified at 12:43pm on 12th Sep 2014
Google's Algorithms

The phrase ‘Google algorithm’ should be very familiar to anyone who has spent any time dealing with search engine optimization (SEO). While many websites spend huge sums of money and count...

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Pin Down Your Pinterest Audience

Published by Fotofire at 01:09pm on 29th Aug 2014. Last modified at 01:10pm on 29th Aug 2014
Pin Down Your Pinterest Audience

Pinterest is a great way to magnify the personality behind your brand — it makes your business look approachable and up-to-date with current trends. Before you start the first rule of any socia...

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Unlocking Keywords

Published by Fotofire at 04:52pm on 26th Aug 2014. Last modified at 04:52pm on 26th Aug 2014
Unlocking Keywords

SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords. It is vital that you get your keywords right. Otherwise your SEO campaign is a big, epic fa...

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Title Tags: Get Them Right

Published by Fotofire at 10:31am on 11th Aug 2014. Last modified at 12:26pm on 11th Aug 2014
Title Tags: Get Them Right

Title tags are often considered one of the most important on-page SEO elements (the most important being overall content), and appear in browsers, search engine results pages, and other websites. Get ...

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Out of office emails

Published by Fotofire at 11:22am on 4th Aug 2014. Last modified at 11:22am on 4th Aug 2014
Out of office emails

An out-of-office email is something you might assume would be easy to write- you know what its purpose is and what it needs to say. But it can be tricky finding exactly the right words to include. Her...

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Email Etiquette

Published by Fotofire at 12:57pm on 21st Jul 2014. Last modified at 01:04pm on 21st Jul 2014
Email Etiquette

I remember opening my first email account and thinking how much fun it was to send a message to a friend. I felt like I was starring in some cool, futuristic, Matrix-esque movie. Today, email is the d...

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Optimise your tweets

Published by Fotofire at 12:14pm on 14th Jul 2014. Last modified at 12:14pm on 14th Jul 2014
Optimise your tweets

In the quest to help people optimise their tweets, Twitter has introduced a free to use ‘Activity Dashboard’. Similarly to Facebook’s ‘Insights’, the dashboard will give ...

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Pay-per-click

Published by Fotofire at 03:29pm on 10th Jul 2014. Last modified at 03:29pm on 10th Jul 2014
Pay-per-click

There really is no better way to understand how much of an impact being on the first page of Google can have on your business than a good PPC (Pay per click) campaign. Pay per click instantly puts yo...

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Driving Change: Sport & Charity

Published by System Administrator at 03:21pm on 16th Jun 2014. Last modified at 05:00pm on 1st Jul 2014
Driving Change: Sport & Charity

Last week Andy Kaye, our Account Manager, took part in a golfing event organised by M&S Bank. Held at Formby Hall Golf Resort, Southport, it was the Bank’s second annual golfing event. All ...

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Take Better Photos

Published by Fotofire at 12:23pm on 30th Jun 2014. Last modified at 12:40pm on 30th Jun 2014
Take Better Photos

The ability to capture well composed, high quality imagery is easier to achieve than you might think. Whether using a camera phone, digital SLR, compact cam or Box Brownie, check out our top tips on h...

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